Vibrant and Retro Adventure Brand Identity for a Midwest Church Captital Campaign
Create an impactful capital campaign by caring for your local community – brand identity for Meadowbrook Church in Wauwatosa, WI.
For this project, we created a visual identity package and campaign collateral fitting to Wauwatosa, WI.
Our goal with this visual identity was to bring a sense of belonging to their capital campaign. We focused on building trust through their local audience by leaning into the attributes of local buildings and scenery in the surrounding area.
Since this brand identity would be used in private, personal spaces, as well as public congregations, we wanted to ensure this branding felt vibrant, engaging, and fun to lighten up the seriousness of a capital campaign and highlight the excitement around new opportunities for their church to share the gospel in their community.
We balanced the seriousness of the campaign with an adventurous and approachable look that will last the full length of a two-year campaign. We used real imagery of the church, mixed with friendly, bold, and colorful pops to bring Meadowbrook’s campaign to life!
Deliverables:
Logo + visual identity package
Stage presence + slides
Stationary
T-shirts
Campaign Commitment Card
Campaign Summary One-Page
Campaign Vision Booklet
Credits:
Caroline Beyermann
Marrianne Russell
Heather Darnell
Andrea Harris
Bryan Marvel
Generis
Rally Caps
Brand Inspiration & Website Visuals
Condensed 1-Page Style Guide
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